Before a mention of paper planes conjured notions of M.I.A., Benny Gold had designed his paper plane logo, an image he considers his emblem. He sees it as an iconic symbol of youth and growth, and has even released a skate wax in its shape. ‘Once a paper plane is in flight, it is all about exploration,’ Benny says.
Benny is a skater, graphic designer, brand owner and, from what we can tell, a pretty great husband. He created the original identities for the Huf skate brand and Mashed fixed-gear brand, and has worked for a range of clients from Nike to The Body Shop to Interscope records. Benny’s work is versatile and has appeared on different surfaces, from hats to key chains to stickers. His work was so popular that, in 2001, Benny launched a self-titled clothing line. And when pieces from his line drop—like his Doughboy New Era caps or his Benny Gold x Common Magazine leather key chains—the blogs talk.
We caught up with Benny to talk about his high school doodling, working for small skate brands versus large corporations, San Francisco and his new sticker flick group. With his positive attitude and friendly smile, with Benny, it’s all golden.
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